Palo Alto Networks

CD: Allie Fisher & Scott Dadich
Art Direction: Sean Wong, Habib Placencia Adissi
Design: Natalie Estrada
Illustration: Sean Wong
Animation: Antenna Creative and Godfrey Dadich

Palo Alto Networks (PANW) is a global cybersecurity leader that reaches over 90,000 customers in over 150 countries, with a revenue of $4.3B in 2021. Godfrey Dadich Partners introduced a new brand strategy and a visual identity to bring the stature of PANW's various product offerings to life and tie it all together under the new parent brand. I joined the team to help facilitate the rollout of the brand and the subsequent assets tied to each product.

With the new brand marks and foundational strategy work underway, my involvement included solidifying the color palette, establishing typographic parameters, creating photo guidelines, and commissioning artists to bring the brand to life in a dynamic series of illustrations. We ultimately landed on an in-house solution and developed a robust guidelines document to hand off to the client in the final stages.