Tanium

CD: Allie Fisher & Scott Dadich
Art Direction & Design: Parvina Gillam, Natalie Estrada
Animation: Anthony Zazzi

Tanium provides visibility and control across all endpoints in IT management, allowing for a full stack of IT support and security for its various large scale clients. Tanium turned to GDP to help fully realize their new strategic repositioning and visual identity. The logomark and core red of the color palette were the only elements that had to be incorporated into the brand refresh—from there we explored a variety of directions and explored small adjustments to the existing brand system to elevate and fully realize the potential of their new strategy and identity.

With a focus on magnifying every last detail in an overly-complex world of data, the proposed concept of “Visibility is Viability” captures this attention to detail through the motif of an “Aperture” that reveals and adapts to the many contexts Tanium lives within. By communicating the trust and reliability of the Tanium’s platform, the Aperture is a core element throughout the system through photographic treatments, motion, and more.